Wednesday, November 6, 2013

Market Research On Meat, Seafood and Poultry - UK - October 2013

Researchmoz presents this most up-to-date research on"Meat, Seafood and Poultry - UK - October 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

Ready to cook products with sauces or flavourings have been a key NPD area in chilled fish. Such innovation should be well-placed to help also the other segments to appeal to the majority of users looking for easy to prepare products and tap into popular flavour trends.

Table of Content

Introduction
Definition
Abbreviations

Executive Summary
The market
Meat, poultry and seafood market size reaches £17.3 billion
Figure 1: UK retail value sales of meat, poultry and seafood, 2008-18
Figure 2: UK retail value sales of meat, poultry and seafood, by segment, 2008-18
Red meat
Poultry and game
Seafood
Market factors
Higher food prices lead to consumer cutbacks
Shrinking households likely to affect consumption
Companies, brands and innovation
Market share
Figure 3: Own-label shares in retail sales of selected processed meat, poultry and seafood, by value and volume, 2012/13*
Ease of use, health, and new flavours are inspiring NPD in 2013
The consumer
High penetration levels among UK households
Figure 4: Usage of meat, poultry and seafood by frequency, by preparation stage, August 2013
Clear preference for chilled over frozen
Figure 5: Usage of prepared ready-to-cook meat, poultry and seafood products, by storage type, August 2013
Despite popularity of pre-packed, deli counters play an important role
Figure 6: Usage of cooked or other ready-to-eat meat, poultry or seafood, by type, August 2013
Changes in buying habits reflect switching between proteins
Figure 7: Changes in amount spent on meat/fish/poultry in the last 12 months, August 2013
Greater appetite for high quality ingredients
Figure 8: Important qualities when choosing meat, seafood or poultry products, August 2013
High interest in origin
Figure 9: Selected attitudes towards meat, seafood or poultry, August 2013

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Main Blocks Of Research:

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  • Retail Prices For Meat In Russia
  • Structure Of Retail Prices For Meat
  • Russian Meat Market Trends
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Issues in the Market
How important are healthier options to meat, poultry and seafood consumers?
Which segments could further leverage convenience?
How can the seafood market support usage through innovation?
How can companies continue to drive enthusiasm for red meat?

Trend Application
Trend: Man in the Mirror
Trend: Moral Brands
Mintel Futures Trend: Generation Next

Market Drivers
Key points
Higher food prices exert pressure on household budgets
Mood of austerity takes its toll on consumption levels
Health rises on public agenda
Government guidance on how to ‘Eatwell’
Seafood industry continues to push ‘twice a week’ mantra
Responsibility deals urges companies to take initiative on health
Salt reduction targets
Demographic changes
Recovering economy, but stalling growth of ABs
Figure 10: Forecast adult population trends, by socio-economic group, 2008-18
Non-family households rise in importance
Figure 11: Forecast adult population trends, by lifestage, 2008-18
 
For Latest Reports Click Here : 

Who’s Innovating?
Key points
New product launch activity in processed meat, poultry and seafood
Figure 12: NPD in processed meat, poultry and fish, by product category, 2009-13*
Figure 13: Brands as % share of NPD in processed meat, poultry and seafood, by product category, 2009-13*
NPD by storage type
Figure 14: NPD in processed meat, poultry and fish, by product category and storage, August 2012-August 2013
‘Bulk’ packaging enhances frozen’s convenience status
Continental meats give ambient a boost
Flavour enhancement in seafood
New product claims
Figure 15: NPD in processed meat, poultry and fish, by product category and new product claim, August 2012-August 2013
Premium claims rebound slightly during 2013
Pork in the healthy eating spotlight
UK market lacks low-sodium innovation

Strengths and Weaknesses
Strengths
Weaknesses

Market Size and Forecast
Key points
Meat, poultry and seafood market size reaches £17.3 billion
Figure 16: UK retail value and volume sales of meat, poultry and seafood, 2008-18
Segment overview
Figure 17: UK retail value sales of meat, poultry and seafood, by sector, 2008-18
Figure 18: UK retail volume sales of meat, poultry and seafood, by sector, 2008-18
Forecast
Figure 19: Forecast of UK retail sales of meat, poultry and seafood, by value, 2008-18
Figure 20: Forecast of UK retail sales of meat, poultry and seafood, by volume, 2008-18
Figure 21: Forecast of UK retail sales of meat, by value, 2008-18
Figure 22: Forecast of UK retail sales of poultry and game, by value, 2008-18
Figure 23: Forecast of UK retail sales of seafood, by value, 2008-18
Forecast methodology

Market Segmentation
Key points
Fresh cuts of meat benefit from the horsemeat incident
Figure 24: UK retail value and volume sales of unprocessed/raw meat*, 2008-13
Challenging times for processed meat
Figure 25: UK retail value and volume sales of bacon, sausages and burgers, 2008-13
Ready-to-eat options benefit from packed lunch trend
Figure 26: UK retail value and volume sales of chilled/sliced cooked meats and cooked sausages, 2008-13
Canned meats continue downward trend
Figure 27: UK retail value and volume sales of canned meats*, 2008-13
Frozen meat hit by horsemeat incident
Figure 28: Estimated UK retail value and volume sales of frozen meat*, 2009-13
Fresh chicken extends its lead
Figure 29: Estimated UK retail value and volume sales of unprocessed/raw poultry, 2008-13
Turkey slow to recruit new users
Figure 30: Estimated UK retail value and volume sales of game meat, 2008-13
Processed poultry posts high growth in 2013
Figure 31: Estimated UK retail value and volume sales of processed poultry*, 2008-13
Seafood struggles to grow volume sales
Figure 32: UK retail value and volume sales of seafood (fish and shellfish), 2008-13
Figure 33: UK retail sales of seafood (fish and shellfish), by type, by volume and value, 2008-13
Chilled continues to outperform frozen fish
Figure 34: Estimated UK retail sales of seafood (fish and shellfish), by storage, by value and volume, 2008-13
Figure 35: Estimated UK retail sales of unprocessed and processed seafood (chilled and frozen fish and shellfish), by volume and value, 2008-13

Market Share
Key points
Own-label has a dominant presence
Birds Eye asserts its dominance over an ailing frozen seafood category
Figure 36: Leading manufacturers’ sales and shares in the UK frozen seafood market, by value and volume, 2011/12 and 2012/13
Birds Eye bucks the frozen meat downward trend
Figure 37: Leading brands’ sales and shares in the UK frozen burgers/grills market, by value and volume, 2011/12 and 2012/13
Positive performance by frozen poultry
Figure 38: Leading brands’ sales and shares in the UK frozen processed poultry market, by value and volume, 2011/12 and 2012/13
Higher retail prices lead to volume declines for John West and Princes
Figure 39: Leading brands’ sales and shares in the UK canned tuna, salmon and shellfish market, by value and volume, 2011/12 and 2012/13
Princes extends dominance of canned meat
Figure 40: Leading brands’ sales and shares in the UK canned meat market, by value and volume, 2011/12 and 2012/13

Brand Research
Brand map
Figure 41: Attitudes towards and usage of brands in the meat, poultry and seafood sector, August 2013
Correspondence analysis
Brand attitudes
Figure 42: Attitudes, by meat, poultry and seafood brand, August 2013
Brand personality
Figure 43: Meat, poultry and seafood brand personality – macro image, August 2013
Figure 44: Meat, poultry and seafood brand personality – micro image, August 2013
Brand experience
Figure 45: Meat, poultry and seafood brand usage, August 2013
Figure 46: Satisfaction with various meat, poultry and seafood brands, August 2013
Figure 47: Consideration of meat, poultry and seafood brands, August 2013
Figure 48: Consumer perceptions of current meat, poultry and seafood brand performance, August 2013
Brand index
Figure 49: Meat, poultry and seafood brand index, August 2013
Target group analysis
Figure 50: Target groups, August 2013
Figure 51: Meat, poultry and seafood brand usage, by target groups, August 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
 

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