Wednesday, November 6, 2013

Market Research On Meat, Seafood and Poultry - UK - October 2013

Researchmoz presents this most up-to-date research on"Meat, Seafood and Poultry - UK - October 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

Ready to cook products with sauces or flavourings have been a key NPD area in chilled fish. Such innovation should be well-placed to help also the other segments to appeal to the majority of users looking for easy to prepare products and tap into popular flavour trends.

Table of Content

Introduction
Definition
Abbreviations

Executive Summary
The market
Meat, poultry and seafood market size reaches £17.3 billion
Figure 1: UK retail value sales of meat, poultry and seafood, 2008-18
Figure 2: UK retail value sales of meat, poultry and seafood, by segment, 2008-18
Red meat
Poultry and game
Seafood
Market factors
Higher food prices lead to consumer cutbacks
Shrinking households likely to affect consumption
Companies, brands and innovation
Market share
Figure 3: Own-label shares in retail sales of selected processed meat, poultry and seafood, by value and volume, 2012/13*
Ease of use, health, and new flavours are inspiring NPD in 2013
The consumer
High penetration levels among UK households
Figure 4: Usage of meat, poultry and seafood by frequency, by preparation stage, August 2013
Clear preference for chilled over frozen
Figure 5: Usage of prepared ready-to-cook meat, poultry and seafood products, by storage type, August 2013
Despite popularity of pre-packed, deli counters play an important role
Figure 6: Usage of cooked or other ready-to-eat meat, poultry or seafood, by type, August 2013
Changes in buying habits reflect switching between proteins
Figure 7: Changes in amount spent on meat/fish/poultry in the last 12 months, August 2013
Greater appetite for high quality ingredients
Figure 8: Important qualities when choosing meat, seafood or poultry products, August 2013
High interest in origin
Figure 9: Selected attitudes towards meat, seafood or poultry, August 2013

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#####

Issues in the Market
How important are healthier options to meat, poultry and seafood consumers?
Which segments could further leverage convenience?
How can the seafood market support usage through innovation?
How can companies continue to drive enthusiasm for red meat?

Trend Application
Trend: Man in the Mirror
Trend: Moral Brands
Mintel Futures Trend: Generation Next

Market Drivers
Key points
Higher food prices exert pressure on household budgets
Mood of austerity takes its toll on consumption levels
Health rises on public agenda
Government guidance on how to ‘Eatwell’
Seafood industry continues to push ‘twice a week’ mantra
Responsibility deals urges companies to take initiative on health
Salt reduction targets
Demographic changes
Recovering economy, but stalling growth of ABs
Figure 10: Forecast adult population trends, by socio-economic group, 2008-18
Non-family households rise in importance
Figure 11: Forecast adult population trends, by lifestage, 2008-18
 
For Latest Reports Click Here : 

Who’s Innovating?
Key points
New product launch activity in processed meat, poultry and seafood
Figure 12: NPD in processed meat, poultry and fish, by product category, 2009-13*
Figure 13: Brands as % share of NPD in processed meat, poultry and seafood, by product category, 2009-13*
NPD by storage type
Figure 14: NPD in processed meat, poultry and fish, by product category and storage, August 2012-August 2013
‘Bulk’ packaging enhances frozen’s convenience status
Continental meats give ambient a boost
Flavour enhancement in seafood
New product claims
Figure 15: NPD in processed meat, poultry and fish, by product category and new product claim, August 2012-August 2013
Premium claims rebound slightly during 2013
Pork in the healthy eating spotlight
UK market lacks low-sodium innovation

Strengths and Weaknesses
Strengths
Weaknesses

Market Size and Forecast
Key points
Meat, poultry and seafood market size reaches £17.3 billion
Figure 16: UK retail value and volume sales of meat, poultry and seafood, 2008-18
Segment overview
Figure 17: UK retail value sales of meat, poultry and seafood, by sector, 2008-18
Figure 18: UK retail volume sales of meat, poultry and seafood, by sector, 2008-18
Forecast
Figure 19: Forecast of UK retail sales of meat, poultry and seafood, by value, 2008-18
Figure 20: Forecast of UK retail sales of meat, poultry and seafood, by volume, 2008-18
Figure 21: Forecast of UK retail sales of meat, by value, 2008-18
Figure 22: Forecast of UK retail sales of poultry and game, by value, 2008-18
Figure 23: Forecast of UK retail sales of seafood, by value, 2008-18
Forecast methodology

Market Segmentation
Key points
Fresh cuts of meat benefit from the horsemeat incident
Figure 24: UK retail value and volume sales of unprocessed/raw meat*, 2008-13
Challenging times for processed meat
Figure 25: UK retail value and volume sales of bacon, sausages and burgers, 2008-13
Ready-to-eat options benefit from packed lunch trend
Figure 26: UK retail value and volume sales of chilled/sliced cooked meats and cooked sausages, 2008-13
Canned meats continue downward trend
Figure 27: UK retail value and volume sales of canned meats*, 2008-13
Frozen meat hit by horsemeat incident
Figure 28: Estimated UK retail value and volume sales of frozen meat*, 2009-13
Fresh chicken extends its lead
Figure 29: Estimated UK retail value and volume sales of unprocessed/raw poultry, 2008-13
Turkey slow to recruit new users
Figure 30: Estimated UK retail value and volume sales of game meat, 2008-13
Processed poultry posts high growth in 2013
Figure 31: Estimated UK retail value and volume sales of processed poultry*, 2008-13
Seafood struggles to grow volume sales
Figure 32: UK retail value and volume sales of seafood (fish and shellfish), 2008-13
Figure 33: UK retail sales of seafood (fish and shellfish), by type, by volume and value, 2008-13
Chilled continues to outperform frozen fish
Figure 34: Estimated UK retail sales of seafood (fish and shellfish), by storage, by value and volume, 2008-13
Figure 35: Estimated UK retail sales of unprocessed and processed seafood (chilled and frozen fish and shellfish), by volume and value, 2008-13

Market Share
Key points
Own-label has a dominant presence
Birds Eye asserts its dominance over an ailing frozen seafood category
Figure 36: Leading manufacturers’ sales and shares in the UK frozen seafood market, by value and volume, 2011/12 and 2012/13
Birds Eye bucks the frozen meat downward trend
Figure 37: Leading brands’ sales and shares in the UK frozen burgers/grills market, by value and volume, 2011/12 and 2012/13
Positive performance by frozen poultry
Figure 38: Leading brands’ sales and shares in the UK frozen processed poultry market, by value and volume, 2011/12 and 2012/13
Higher retail prices lead to volume declines for John West and Princes
Figure 39: Leading brands’ sales and shares in the UK canned tuna, salmon and shellfish market, by value and volume, 2011/12 and 2012/13
Princes extends dominance of canned meat
Figure 40: Leading brands’ sales and shares in the UK canned meat market, by value and volume, 2011/12 and 2012/13

Brand Research
Brand map
Figure 41: Attitudes towards and usage of brands in the meat, poultry and seafood sector, August 2013
Correspondence analysis
Brand attitudes
Figure 42: Attitudes, by meat, poultry and seafood brand, August 2013
Brand personality
Figure 43: Meat, poultry and seafood brand personality – macro image, August 2013
Figure 44: Meat, poultry and seafood brand personality – micro image, August 2013
Brand experience
Figure 45: Meat, poultry and seafood brand usage, August 2013
Figure 46: Satisfaction with various meat, poultry and seafood brands, August 2013
Figure 47: Consideration of meat, poultry and seafood brands, August 2013
Figure 48: Consumer perceptions of current meat, poultry and seafood brand performance, August 2013
Brand index
Figure 49: Meat, poultry and seafood brand index, August 2013
Target group analysis
Figure 50: Target groups, August 2013
Figure 51: Meat, poultry and seafood brand usage, by target groups, August 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
 

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Thursday, September 26, 2013

Report on Chinas Broiler Chicken Industry in 2011

Researchmoz presents this most up-to-date research on"Report on Chinas Broiler Chicken Industry in 2011".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.


Broiler chicken industry is one of the most developed industries of Chinas livestock breeding with high systematization and dimension. In this industry, there are many large-scale enterprises and integrated companies, accounting for more than 50% market share. With the growing of feed and slaughtering enterprises and government supports, some large ones injected huge amounts of money into integrated construction. 

At the same time, the Ministry of Agriculture published regional planning for the development of livestock industry in China, the policy that livestock must be slaughtered in fixed site also will be carried out. In addition, the State Council suggests that the producing area of farm produces should directly connect with sales areas. Like port market, chicken market in China will be monopolized by large integrated enterprises, firstly in large and medium-sized cities. 

Thought the dimensions degree of Chinas broiler chicken industry is high, and the scale of each integrated enterprises is huge, the needed cultivation bases for integrated construction exists enclosure problem. When the existing scale farms are brought into the chain of integrated companies, the entrance standard for newcomers will rise greatly.

Subjected to the relatively weak consumption in domestic, China broiler chicken enterprises will enhance export strength; at the same time, the state will reduce imports of chicken products to lessen its impact on domestic market.
From the view of micro and region, the report makes full analysis and interpretation on the current status and future of Chinas broiler chicken industry in the macro and global level, and also points out the potential industry depression and excessive invested areas.
Table of Contents

1. External environment of Chinas broiler chicken industry
1.1 World broiler chicken breeding and trade
1.2 Broiler chicken industry in main trading nations
1.3 Chinas broiler chicken breeding industry planning
1.4 Broiler chicken breeding and slaughtering in China
1.5 Broiler chicken feed industry in China
1.6 Trade policy of China broiler chicken industry
1.7 Consumption of livestock products in China

2. Research on chicken consumption in China
2.1 Broiler chicken consumption
2.1.1 Consumption
2.1.2 Consumption channels
2.1.3 Major sale areas
2.1.4 Major products
2.2 Drivers and constraints
2.2.1 Per capita income
2.2.2 Urbanization
2.2.3 Demographic factor
2.2.4 Quality safety
2.2.5 Substitutes
2.2.6 Other factors

3. Supply research on chicken in China
3.1 Chicken supply
3.1.1 Chicken supply
3.1.2 Chicken farm
3.1.3 Major producing areas
3.1.4 Processing ability
3.2 Major product
3.2.1 Live chickens
3.2.2 Whole chickens
3.2.3 Split products
3.2.4 Chicken products
3.3 The state planning
3.3.1 Broiler chicken breeding
3.3.2 Broiler chicken slaughtering

4. Supply /demand in different areas and products circulation 

5. Chicken trade in China
5.1 Import volume and original places
5.2 Export volume and destinations
5.3 Major trade products
5.4 Changes of consumption habits
5.5 Influence of trade on the industry
5.6 Antidumping and other policies

6. Analysis on broiler chicken industrial chain
6.1 Feed production link
6.1.1 Policies and regulations
6.1.2 Production ability
6.1.3 Areal distribution
6.1.4 Enterprises scale
6.1.5 Cost profits
6.1.6 Major risks
6.1.7 Profit models
6.1.8 Intensity
6.1.9 Entrance barriers
6.1.10 Development trend
6.1.11T ypical enterprises
6.2 Breeding link of grandparent breeders
6.2.1 Policies and regulations
6.2.2 Inventories
6.2.3 Areal distribution
6.2.4 Enterprises scale
6.2.5 Cost profits
6.2.6 Major risks
6.2.7 Profit models
6.2.8 Intensity
6.2.9 Entrance barriers
6.2.10 Development trend
6.2.11Typical enterprises
6.3 Breeding link of parents breeders
6.3.1 Policies and regulations
6.3.2 Inventories
6.3.3 Areal distribution
6.3.4 Enterprises scale
6.3.5 Cost profits
6.3.6 Major risks
6.3.7 Profit models
6.3.8 Intensity
6.3.9 Entrance barriers
6.3.10 Development trend
6.3.11Typical enterprises
6.4 Hatchery link
6.4.1 Policies and regulations
6.4.2 Hatchability
6.4.3 Areal distribution
6.4.4 Enterprises scale
6.4.5 Cost profits
6.4.6 Major risks
6.4.7 Profit models
6.4.8 Intensity
6.4.9 Entrance barriers
6.4.10 Development trend
6.4.11Typical enterprises
6.5 Broiler chicken breeding link
6.5.1 Policies and regulations
6.5.2 Slaughters
6.5.3 Areal distribution
6.5.4 Enterprises scale
6.5.5 Cost profits
6.5.6 Major risks
6.5.7 Profit models
6.5.8 Intensity
6.5.9 Entrance barriers
6.5.10 Development trend
6.5.11Typical enterprises
6.6 Slaughtering and processing links of broiler chicken
6.6.1 Policies and regulations
6.6.2Slaughtering (splitting and processing) capability
6.6.3 Areal distribution
6.6.4 Enterprises scale
6.6.5 Cost profits
6.6.6 Major risks
6.6.7 Profit models
6.6.8 Intensity
6.6.9 Entrance barriers
6.6.10 Development trend
6.6.11Typical enterprises
6.7 Chicken circulation link
6.7.1 Policies and regulations
6.7.2 Circulation channels and costs
6.7.3 Enterprises scale
6.7.4 Cost profits
6.7.5 Major risks
6.7.6 Development trend
6.8 Broiler chicken industry constitution in China
6.8.1 Constitution of the enterprises number
6.8.2 Constitution of the enterprise scale
6.8.3 Enterprise capacity constitution
6.8.4 Cost constitution of each link
6.8.5 Profit constitution of each link
6.8.6 Policy comparison between each link
6.8.7 Risk and income comparison between each link
6.8.8 Market force comparison between each link
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Frozen Food Market (Vegetables & Fruits, Potatoes, Ready-to-eat Meals, Meat, Fish/Seafood and Soups)

Researchmoz presents this most up-to-date research on"Frozen Food Market (Vegetables & Fruits, Potatoes, Ready-to-eat Meals, Meat, Fish/Seafood and Soups) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.


Frozen food is an alternative to fresh, canned and cooked foods. It is one of the most dynamic and largest sectors of the food industry. The major factor driving the growth of the frozen food market is convenience. Frozen food are kept below -9.5°C to prevent the growth of microorganisms, which helps to slow down the process of decomposition and which in turn helps to keep the food for longer time period. This study provides in-depth analysis of the global frozen food market in terms of revenue from 2011 to 2019. 

By products the market is broadly segmented into frozen vegetables & fruits, frozen potatoes, frozen ready meals, frozen meat, frozen fish/seafood and frozen soup. More than 35% of the market is occupied by frozen ready meals due to its wide range of products portfolio. While, frozen potatoes segment is expected to exhibit the fastest growth rate among other products. 
 
The study also includes competitive analysis by providing Porter’s five force analysis, and value chain analysis which provides an insight into industry competition. This study also includes review and breakdown of the various factors and their impact on the market by three parameters such low, medium and high.

This study also includes growth strategies and entry barriers to be considered to provide the exact opportunities for business in this market. Additionally, to aid in decision making the study also includes competitive profiling of leading players, along with their financial revenues, business strategies and recent developments. 

The global frozen food market is highly fragmented and consists of a large number of small and medium scale manufacturers. In this highly dynamic industry, distribution plays a very important role which leads to success. Most of the industry participants have been relying on third party distributors to reach their target customers. In addition, private labels occupied more than 10% of the market share in 2012 which act as the major challenge for the international players to enter and establish themselves at regional levels. Some of the major players are Nestle, H.J Heinz, ConAgra and The Schwan Food Company.

Browse All Food Related Reports At : http://www.researchmoz.us/food-market-reports-118.html
 
Frozen Food Market: Product Analysis
  • Frozen Fruits & Vegetables
  • Frozen Potatoes
  • Frozen Ready Meals
  • Frozen Meat
  • Frozen Fish/Seafood
  • Frozen Soup

Frozen Food Market: Regional Analysis
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Asia Pacific
  • Japan
  • China
  • India
  • RoW
  • Brazil
Table of Content

Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.3 Research Methodology
 

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Meat-free and Free-from Foods - UK - September 2013 At Researchmoz

Researchmoz presents this most up-to-date research on"Meat-free and Free-from Foods - UK - September 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.


A key weakness for the meat-free market is that over half of adults note that meat substitutes lack flavour. A potential solution lies in adapting the recipes of these lines as a large minority of adults note a keenness to try meat substitute pieces containing herbs/spices with agreement rising to 55% of under-35s – the biggest users of these foods.
TABLE OF CONTENT

Introduction
Definition
Vegetarian/meat-free foods
Free-from foods, or foods catering for food hypersensitivity ie food intolerance and allergies
Definition of food allergy vs food intolerance
Excluded
Abbreviations

Executive Summary
The market
The meat-free and free-from markets are forecast to enjoy steady growth
Figure 1: Value retail sales and forecast of the UK meat-free* market, 2008-18
Figure 2: Value retail sales and forecast of the UK free-from* market, 2008-18
Segment performance
Figure 3: UK retail value sales of meat-free food, by sector, 2013 (est)
Market factors
Horsemeat scandal has little sales impact on meat-free
Food allergies among children have increased
Ageing population could present a challenge for the market
Companies, brands and innovation
Own-label NPD is on course to overtake branded in meat substitutes
Morrisons leads the charge with NPD
Warburtons rebrands gluten-free range as Newburn Bakehouse
Heinz makes it gluten-free debut
Quorn dominates adspend in meat-free
Quorn reinforces its market leadership
Figure 4: Leading brands’ value shares in the UK chilled vegetarian products market, 2013
Alpro leads the free-from market
The consumer
12% of adults are vegetarians/vegans
Red meat is the most typically-avoided food
Quorn-based products are the most popular meat alternatives
One in four adults have eaten and an equal number have bought free-from food
Meat-free food is perceived as a healthy and green option
Figure 5: Consumer perceptions of meat-free products, July 2013
High protein content struggles to offset flavour disappointment
Figure 6: Consumer attitudes towards vegetarian and meat-free products, July 2013
One in three want to see more own-label free-from food
Figure 7: Consumer attitudes towards free-from products, July 2013
What we think
 
Browse All Food Related Reports At : http://www.researchmoz.us/food-market-reports-118.html

Issues in the Market
  • How can meat substitute brands encourage stronger usage?
  • What NPD is there strong interest in in the free-from market?
  • Which factors are most likely to encourage meat-eaters to switch to meat substitutes?
  • How can manufacturers reinforce usage among families?

Trend Application
  • Trend: Man in the Mirror
  • Trend: Guiding Choice
  • Mintel Futures Trend: Generation Next

Market Drivers
Key points
The impact of the horsemeat scandal
Calls for prescribed gluten-free food to be scrapped
Labelling for allergy sufferers could be made clearer
Food allergies among children have increased
Ageing population could present a challenge for the market
Figure 8: Projected trends in population growth, by age, 2013-18

Strengths and Weaknesses
Strengths
Weaknesses

Who’s Innovating?
Key points
Definition
New food launches featuring vegetarian claims reaches four-year high in 2012
Figure 9: Share of new product launches within UK meat-free and free-from categories, of total UK food launches, 2009-13
Own-label NPD in meat substitutes is on course to overtake branded
Figure 10: Share of new product launches within the UK meat substitutes market, own-label vs branded, 2009-13
Figure 11: Share of new product launches within the UK meat substitutes market, by company, 2009-13
Morrisons leads the charge with own-label activity in 2013
Chilled formats regain share of NPD
Figure 12: Share of new product launches within the UK meat substitutes market, by storage, 2009-13
Quorn updates recipes with improved flavours
Meet The Alternative launches with a meaty appearance
Sauces and seasonings a focus for gluten-free NPD
Figure 13: Share of new product launches within the UK gluten-free market, by product category, 2009-13
Heinz makes its gluten-free debut
Figure 14: Share of new product launches within the UK gluten-free market, by brand, 2009-13
Warburtons gluten-free bread range is renamed Newburn Bakehouse…
as Genius gains a new look and Asda listings
Alpro leads NPD in lactose-free sector
Figure 15: Share of new product launches within the UK lactose-free market, by company, 2009-13
 
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Burger and Chicken Restaurants - UK - August 2013 At Researchmoz

Researchmoz presents this most up-to-date research on"Burger and Chicken Restaurants - UK - August 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.


Creating more differentiated branding can be difficult to achieve based on factors such as price and convenience which are now so standardised across the market. Promoting an image of providing ‘real’ fast food through techniques such as the use of more natural materials in their venue design and more real food/farm imagery both in-store and on-line could help operators to build standout.
TABLE OF CONTENT

Introduction
Definition
Abbreviations

Executive Summary
The market
Figure 1: UK chicken and burger bar market, value sales, 2008-18
Market factors
Companies, brands and innovation
Who’s innovating?
The consumer
Venues visited
Figure 2: Fast food outlet usage, May 2013
How have chicken/burger bar habits changed?
Figure 3: Changes in chicken/burger bar usage, June 2013
Factors which influenced venue choice
Figure 4: Factors influencing chicken/burger bar choice, June 2013
Attitudes towards chicken/burger bars
Figure 5: Attitudes towards chicken/burger bars, May 2013
Menu enticements
Figure 6: Likelihood of ordering chicken/burger bar menu enticements, May 2013
Venue enticements
Figure 7: Chicken/burger bar venue enticements, May 2013
What we think

Issues in the Market
What areas can chicken/burger brands explore to expand usage occasions further?
How can chicken/burger bars increase their appeal to younger diners?
What other lessons can chicken/burger bars learn from the wider eating out market?
How can chicken/burger bar operators mine ‘real’ food credentials to achieve better brand differentiation?

Browse All Hotels & Restaurants Related Reports At : http://www.researchmoz.us/hotels-restaurants-market-reports-140.html

Trend Application
Increasing brands’ relevancy to consumers’ wider lifestyles to drive sales
Jumping on the retro bandwagon
Healthy fast food?

Market Drivers
Key points
Consumer confidence on the increase in 2013
Figure 8: GfK NOP Consumer Confidence, monthly, January 2007-June 2013
Rising costs put pressure on margins
The horsemeat scandal
Operators are branching into new product categories to appeal to a wider variety of diner
Figure 9: Trends in the age structure of the UK population, 2008-18

Competitive Context
Key points
In home
Veggie burgers which pack a punch
Fast food in home
Sides no longer secondary considerations
Protein snacking ranges
Out of home
Competition from coffee and sandwich shops
Alternative ready-to-go concepts
Fast casual concepts

Who’s Innovating?
Key points
Expanding snacking occasions
Expanding drinks offering aims to broaden brands’ appeal
‘Better burger’ bars
Figure 10: Selected chicken/burger restaurant chains, by outlet numbers, 2012 and 2013
Other gourmet fast food
Gourmet fried chicken
‘Posh’ fish fingers
Gourmet doughnuts

Market Size and Forecast
Key points
Market is resilient but faces rising food costs
Figure 11: UK chicken and burger bar market, value sales, 2008-18
Figure 12: UK chicken and burger bar market, value sales, 2008-18
Forecast methodology

Segment Performance
Key points
Burger bars
Figure 13: UK burger bar market, value sales, 2008-18
Figure 14: UK burger bar market, value sales, 2008-18
Chicken bars
Figure 15: UK chicken bar market, value sales, 2008-18
Figure 16: UK chicken bar market, value sales, 2008-18

Companies and Products
Key points
Overview
Figure 17: Selected chicken/burger restaurant chains, by outlet numbers, 2012 and 2013
Burger King
McDonald’s
Kentucky Fried Chicken
Figure 18: Key financials for Kentucky Fried Chicken (Great Britain) Limited, 2007/08-2010/11
Wimpy
Figure 19: Key financials for Wimpy Restaurants Group Ltd, 2009/10-2011/12
Nando’s
Figure 20: Key financials for Nando’s Chickenland Limited, 2008/09-2011/12
Gourmet Burger Kitchen
Figure 21: Key financials for Gourmet Burger Kitchen, 2008/09-2011/12
Byron Hamburgers

Brand Communication and Promotion
Key points
The role of online marketing and lifestyle branding techniques
Figure 22: Advertising expenditure by selected chicken and burger bar operators, 2008-12
Nando’s spearheads lifestyle branding
Figure 23: Advertising expenditure by selected chicken and burger bar operators, by media type, 2012
One in eight diners have followed brands on social media
Figure 24: Selected chicken and burger bar brands’ social media presence, as of 5 June 2013
Fans expect rewards and entertainment from brands
Using social media to promote sourcing messages
Consumer/brand relationship is increasingly collaborative
Fostering ‘food rituals’
To brand or not to brand

Brand Research
Brand map
Figure 25: Attitudes towards and usage of brands in the fast food sector, May 2013
Correspondence analysis
Brand attitudes
Figure 26: Attitudes, by fast food brand, May 2013
Brand personality
Figure 27: Fast food brand personality – macro image, May 2013
Figure 28: Fast food brand personality – micro image, May 2013
Brand experience
Figure 29: Fast food brand usage, May 2013
Figure 30: Satisfaction with various fast food brands, May 2013
Figure 31: Consideration of fast food brands, May 2013
Figure 32: Consumer perceptions of current fast food brand performance, May 2013
Figure 33: Fast food brand recommendation – Net Promoter Score, May 2013
Brand index
Figure 34: Fast food brand index, May 2013
Figure 35: Fast food brand index vs. recommendation, May 2013
Target group analysis
Figure 36: Target groups, May 2013
Figure 37: Fast food brand usage, by target groups, May 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
 
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