Researchmoz presents this most up-to-date research on"Burger and Chicken Restaurants - UK - August 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.
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Creating more differentiated branding can be difficult to achieve based
on factors such as price and convenience which are now so standardised
across the market. Promoting an image of providing ‘real’ fast food
through techniques such as the use of more natural materials in their
venue design and more real food/farm imagery both in-store and on-line
could help operators to build standout.
TABLE OF CONTENT
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: UK chicken and burger bar market, value sales, 2008-18
Market factors
Companies, brands and innovation
Who’s innovating?
The consumer
Venues visited
Figure 2: Fast food outlet usage, May 2013
How have chicken/burger bar habits changed?
Figure 3: Changes in chicken/burger bar usage, June 2013
Factors which influenced venue choice
Figure 4: Factors influencing chicken/burger bar choice, June 2013
Attitudes towards chicken/burger bars
Figure 5: Attitudes towards chicken/burger bars, May 2013
Menu enticements
Figure 6: Likelihood of ordering chicken/burger bar menu enticements, May 2013
Venue enticements
Figure 7: Chicken/burger bar venue enticements, May 2013
What we think
Issues in the Market
What areas can chicken/burger brands explore to expand usage occasions further?
How can chicken/burger bars increase their appeal to younger diners?
What other lessons can chicken/burger bars learn from the wider eating out market?
How can chicken/burger bar operators mine ‘real’ food credentials to achieve better brand differentiation?
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Trend Application
Increasing brands’ relevancy to consumers’ wider lifestyles to drive sales
Jumping on the retro bandwagon
Healthy fast food?
Market Drivers
Key points
Consumer confidence on the increase in 2013
Figure 8: GfK NOP Consumer Confidence, monthly, January 2007-June 2013
Rising costs put pressure on margins
The horsemeat scandal
Operators are branching into new product categories to appeal to a wider variety of diner
Figure 9: Trends in the age structure of the UK population, 2008-18
Competitive Context
Key points
In home
Veggie burgers which pack a punch
Fast food in home
Sides no longer secondary considerations
Protein snacking ranges
Out of home
Competition from coffee and sandwich shops
Alternative ready-to-go concepts
Fast casual concepts
Who’s Innovating?
Key points
Expanding snacking occasions
Expanding drinks offering aims to broaden brands’ appeal
‘Better burger’ bars
Figure 10: Selected chicken/burger restaurant chains, by outlet numbers, 2012 and 2013
Other gourmet fast food
Gourmet fried chicken
‘Posh’ fish fingers
Gourmet doughnuts
Market Size and Forecast
Key points
Market is resilient but faces rising food costs
Figure 11: UK chicken and burger bar market, value sales, 2008-18
Figure 12: UK chicken and burger bar market, value sales, 2008-18
Forecast methodology
Segment Performance
Key points
Burger bars
Figure 13: UK burger bar market, value sales, 2008-18
Figure 14: UK burger bar market, value sales, 2008-18
Chicken bars
Figure 15: UK chicken bar market, value sales, 2008-18
Figure 16: UK chicken bar market, value sales, 2008-18
Companies and Products
Key points
Overview
Figure 17: Selected chicken/burger restaurant chains, by outlet numbers, 2012 and 2013
Burger King
McDonald’s
Kentucky Fried Chicken
Figure 18: Key financials for Kentucky Fried Chicken (Great Britain) Limited, 2007/08-2010/11
Wimpy
Figure 19: Key financials for Wimpy Restaurants Group Ltd, 2009/10-2011/12
Nando’s
Figure 20: Key financials for Nando’s Chickenland Limited, 2008/09-2011/12
Gourmet Burger Kitchen
Figure 21: Key financials for Gourmet Burger Kitchen, 2008/09-2011/12
Byron Hamburgers
Brand Communication and Promotion
Key points
The role of online marketing and lifestyle branding techniques
Figure 22: Advertising expenditure by selected chicken and burger bar operators, 2008-12
Nando’s spearheads lifestyle branding
Figure 23: Advertising expenditure by selected chicken and burger bar operators, by media type, 2012
One in eight diners have followed brands on social media
Figure 24: Selected chicken and burger bar brands’ social media presence, as of 5 June 2013
Fans expect rewards and entertainment from brands
Using social media to promote sourcing messages
Consumer/brand relationship is increasingly collaborative
Fostering ‘food rituals’
To brand or not to brand
Brand Research
Brand map
Figure 25: Attitudes towards and usage of brands in the fast food sector, May 2013
Correspondence analysis
Brand attitudes
Figure 26: Attitudes, by fast food brand, May 2013
Brand personality
Figure 27: Fast food brand personality – macro image, May 2013
Figure 28: Fast food brand personality – micro image, May 2013
Brand experience
Figure 29: Fast food brand usage, May 2013
Figure 30: Satisfaction with various fast food brands, May 2013
Figure 31: Consideration of fast food brands, May 2013
Figure 32: Consumer perceptions of current fast food brand performance, May 2013
Figure 33: Fast food brand recommendation – Net Promoter Score, May 2013
Brand index
Figure 34: Fast food brand index, May 2013
Figure 35: Fast food brand index vs. recommendation, May 2013
Target group analysis
Figure 36: Target groups, May 2013
Figure 37: Fast food brand usage, by target groups, May 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
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M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-997-4948
Email: sales@researchmoz.us
http://www.researchmoz.us/
www.linkedin.com/company/researchmoz
https://twitter.com/researchmoz
https://www.facebook.com/pages/ResearchMoz/267379433319976
Blog: http://researchmoz.blogspot.com
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