Thursday, September 26, 2013

Meat-free and Free-from Foods - UK - September 2013 At Researchmoz

Researchmoz presents this most up-to-date research on"Meat-free and Free-from Foods - UK - September 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.


A key weakness for the meat-free market is that over half of adults note that meat substitutes lack flavour. A potential solution lies in adapting the recipes of these lines as a large minority of adults note a keenness to try meat substitute pieces containing herbs/spices with agreement rising to 55% of under-35s – the biggest users of these foods.
TABLE OF CONTENT

Introduction
Definition
Vegetarian/meat-free foods
Free-from foods, or foods catering for food hypersensitivity ie food intolerance and allergies
Definition of food allergy vs food intolerance
Excluded
Abbreviations

Executive Summary
The market
The meat-free and free-from markets are forecast to enjoy steady growth
Figure 1: Value retail sales and forecast of the UK meat-free* market, 2008-18
Figure 2: Value retail sales and forecast of the UK free-from* market, 2008-18
Segment performance
Figure 3: UK retail value sales of meat-free food, by sector, 2013 (est)
Market factors
Horsemeat scandal has little sales impact on meat-free
Food allergies among children have increased
Ageing population could present a challenge for the market
Companies, brands and innovation
Own-label NPD is on course to overtake branded in meat substitutes
Morrisons leads the charge with NPD
Warburtons rebrands gluten-free range as Newburn Bakehouse
Heinz makes it gluten-free debut
Quorn dominates adspend in meat-free
Quorn reinforces its market leadership
Figure 4: Leading brands’ value shares in the UK chilled vegetarian products market, 2013
Alpro leads the free-from market
The consumer
12% of adults are vegetarians/vegans
Red meat is the most typically-avoided food
Quorn-based products are the most popular meat alternatives
One in four adults have eaten and an equal number have bought free-from food
Meat-free food is perceived as a healthy and green option
Figure 5: Consumer perceptions of meat-free products, July 2013
High protein content struggles to offset flavour disappointment
Figure 6: Consumer attitudes towards vegetarian and meat-free products, July 2013
One in three want to see more own-label free-from food
Figure 7: Consumer attitudes towards free-from products, July 2013
What we think
 
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Issues in the Market
  • How can meat substitute brands encourage stronger usage?
  • What NPD is there strong interest in in the free-from market?
  • Which factors are most likely to encourage meat-eaters to switch to meat substitutes?
  • How can manufacturers reinforce usage among families?

Trend Application
  • Trend: Man in the Mirror
  • Trend: Guiding Choice
  • Mintel Futures Trend: Generation Next

Market Drivers
Key points
The impact of the horsemeat scandal
Calls for prescribed gluten-free food to be scrapped
Labelling for allergy sufferers could be made clearer
Food allergies among children have increased
Ageing population could present a challenge for the market
Figure 8: Projected trends in population growth, by age, 2013-18

Strengths and Weaknesses
Strengths
Weaknesses

Who’s Innovating?
Key points
Definition
New food launches featuring vegetarian claims reaches four-year high in 2012
Figure 9: Share of new product launches within UK meat-free and free-from categories, of total UK food launches, 2009-13
Own-label NPD in meat substitutes is on course to overtake branded
Figure 10: Share of new product launches within the UK meat substitutes market, own-label vs branded, 2009-13
Figure 11: Share of new product launches within the UK meat substitutes market, by company, 2009-13
Morrisons leads the charge with own-label activity in 2013
Chilled formats regain share of NPD
Figure 12: Share of new product launches within the UK meat substitutes market, by storage, 2009-13
Quorn updates recipes with improved flavours
Meet The Alternative launches with a meaty appearance
Sauces and seasonings a focus for gluten-free NPD
Figure 13: Share of new product launches within the UK gluten-free market, by product category, 2009-13
Heinz makes its gluten-free debut
Figure 14: Share of new product launches within the UK gluten-free market, by brand, 2009-13
Warburtons gluten-free bread range is renamed Newburn Bakehouse…
as Genius gains a new look and Asda listings
Alpro leads NPD in lactose-free sector
Figure 15: Share of new product launches within the UK lactose-free market, by company, 2009-13
 
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